outnet.com
Wow, you know theres a recession when net a porter sets up an online 'outlet-mall'. The idea is a good one if rather strange since stores usually have outlets to get rid of old stock and the outlets are usually in less-than-accessible places so as to ensure they don't canabalise full-price sales. Online however, everywhere is equally accessible and there really isn't a signficant difference in service. I suppose this will just serve as the 'sale' section of net-a-porter with the additional interesting quirk of 'pop-up sales' whereby there are sudden sales for a few days. Now thats smart retailing; limited time always creates a sense of urgency and encourages impulse buying.
